牛奶泼裸女 可口可乐广告被批色情
可口可乐公司要卖牛奶了！这家全球最大的饮料生产商将推出全新牛奶品牌“Fairlife”，但广告中把牛奶泼向裸女的创意，还附带“喝下她们所穿的”等字句，被痛批物化女性、卖弄色情，还有网友砲轰“这是我看过最差的广告！”
可口可乐推出的“Fairlife”品牌专卖标榜低糖和高蛋白质的高价牛奶，最新广告中，身材窈窕的女模摆出诱人姿势，身上被泼洒牛奶，乳白液体变成各种样式的洋装、礼服，广告还写下“喝下她们所穿的”、“好牛奶在你身上更好”等字句。
报道称，这一系列性感带点挑逗的广告成功引起民众注意，但也引来不少人批评，然而也有人觉得这样的创意无伤大雅，还希望可以推出裸男被泼牛奶的系列。
可口可乐广告：牛奶泼裸女
AnadvertisingcampaignforCoca-Cola’snewhigh-endmilkhasdrawnhugecriticismonchargeofapparent‘sexism’，reportsDailyMail。
Featuringpicturesofnakedwomendrippinginbarely-theredressesmadeofmilk，FairlifeisbeinglaunchedtomuchfanfarethismonthintheUnitedStates。
Thephotographs，whichappeartobeworkingunderthelogicthat‘sexsells’，arelooselybasedoniconicposesfromthepast，suchasMarilynMonroe’sfamousskirtrisinginTheSevenYearItch。
Designedtoappealtothehealthlobby，Fairlifewillcontains501percentmoreproteinandhalfthesugarofmilkandaccordinglywillbepricedattwicethenormalprice。
Withfallingsalesintheirtraditionalsodadivision，Coca-ColaarepinningalotonFairlife，especiallyonthepin-upstheyareusingtosellit。
Thecheekyandcontroversialphotographshavesloganssuchas‘Drinkwhatshe’swearing’，‘Moregood，looksgood’and‘Bettermilklooksgoodonyou.’
Oneparticularpicturehasoneofthemodelsstandingonasetofscaleswearingahorrifiedexpression，presumablybecausesheneedstobedrinkingFairlife。
We’llchargetwiceasmuchforitasthemilkwe’reusedtobuying’，saidSandyDouglas，Coke’sglobalchiefcustomerofficer，toalaunchconferencelastweek。
However，thewaythewomenarebeingrepresentedandusedtosellmilkhasleftmanyonsocialmediaannoyed。
OneTwitteruser，DanBarkerposted，‘Incaseyoumissed:adsforCoke’snewmilkbrandshownudewomen，coveredinmilk，beingweighed.#everydaysexism。
Anotherposter，RebelGirlUKcalledthecampaigna‘Sexistrubbish(trash)throwbackadvertisingfromCoca-Colaformilk…keepthe70sinthe70s!’
AneeshKamatwroteonthesocialmediasite，‘@CocaCola’snewestbrand@fairlifehasarguablytheworstadcampaignI’veseen.Womendressedinmilk?#Fail#RespectWomen#advertising。
Regardless，thereisalotridingonFairlifeforCoca-Cola。
AsAmericanscutdownonunhealthysoftdrinks，Coca-Colahasturnedtocreatingapremiumtypeofmilktoboosttheirdwindlingprofits。
‘It’sbasicallythepremiumizationofmilk，’SandyDouglas，aseniorvice-presidentatCoca-Cola’sNorthAmericanoperationattheMorganStanleyGlobalConsumerConferencelastweek。
ThecompanyhashadsuccessinadvertisinghealthierbeverageswiththeirSimplyjuicelinewhichhasdonewelldespitethefruitjuiceindustrystartingtoslump。
Fruitjuicesarealsopackedwithsugarsandareamajorcontributoralongwithsoftdrinkstochildhoodobesity。
CBSreportsthatCoca-ColaadvertisesSimplyjuicesasbeinghealthier，unsweetened，andneverfrozen。
‘OurambitionthereistocreatetheSimplyofmilk，’Douglassaidofthenewproduct。
AmericanshoppershaveflockedtowardshigherproteinproductslikeYogurtandlessarebuyingitemswithhighsugarcontents。
‘Proteinisthefastest-growingsegmentofthebeveragecategory，’MikeSaintJohn，presidentofCoca-ColaNorthAmerica’sMinuteMaidbusinessunit，toldtheDairyToday。
Despitethegrowingpopularityofhighproteinproducts，DairyTodayreportsthatoneofeverytwoadultsdoesn’tdrinkmilkatall。
WhatCoca-ColaaimstodoisadvertisehowFairlifeishealthierthantraditionalmilkbecauseit’scold-filteredtoconcentrateproteinandremovefatandsugar。
Coca-ColaalreadysellsaproteinshakecalledCorePowerwhichgoesthroughthesamefiltrationprocess。
Inordertobuildhypearoundthenewmilk，Coca-ColahasdevelopedprovocativeadswhichtheylaunchedearlierthisyearinMinnesotaofwomenwearingdressesmadefrommilk，reportsBusinessInsider。
‘Swingintosomethingbetter，’saysoneadvertisementpicturingawomaninadressmadeofmilkhangingfromaswing。
‘Milkwithflair，’readsanotheradpicturingawomaninadressmadefrommilkthatresemblesaniconicimageofMarilynMonroeinawhitedress。
DespitetheMilkindustrybeingonthedecline，Coca-Colabelievesthattheirpremiumproductequippedwithapremiumpricetagwillreelinthecashflow。
‘Nowtobeclear，we’regoingtobeinvestinginthemilkbusinessforawhiletobuildthebrandsoitwon’trainmoneyintheearlycoupleofyears，’Douglassaidatlastweek’sconference。
‘ButlikeSimply，whenyoudoitwell，itrainsmoneylater.’